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  • Ameann DeJohn

Consumer Testing Studies in 8 - 12 Weeks (Step by Step!)

Updated: Jan 5

At Media Lab Science we provide consumer usage testing and create social content for beauty brands to prove product efficacy and help brands grow and build credibility. We show consumers how well a product works through before and after photos and video testimonials of real people.



Step 1: Determine Your Claim

In-house consumer testing gives you real consumer feedback and experiences with your product to create strategic marketing claims!


Step 2: Conversational Style Video Reviews

In-use consumer testing reveals relatable conversational style reviews of your products for social marketing.


Step 3: Peer Reviews

People with “real skin” discuss how your product made a difference!


Step 4: Before and After

Exclusive to MLS and new-to-the-market before and after shots show your product efficacy in a powerful and undeniable way.


Step 5: Selfies

MLS exclusive - professionally shot photo and video selfies and B-Roll to highlight your brand’s efficacy in a way that feels like user-generated content.



With Hollywood film experts and direct access to studios and trade secrets we create visually stunning content for your marketing use.


Based in Los Angeles, Media Lab Science is a one of a kind clinical testing lab at the forefront of executing comprehensive clinical trials, as well as before and after photography and consumer perception videos in order to help brands create rock solid claims that matter to today’s consumer. Our team of acclaimed industry leaders understands how to design a testing protocol that tackles the challenges of today’s online environment to deliver data brands can use immediately.


Inclusivity in the testing phase, especially within the beauty and cosmetics industry must be a priority. At Media Lab Science our models and participants have diverse skin tones to meeting the expectations of a multicultural consumer base and the focus of beauty brands.

 

Media Lab Science plays a significant role in facilitating consumer perception studies and product testing, particularly by focusing on inclusivity, representation, and authenticity. Offering services that not only involve diverse recruitment for testing but also emphasize the use of real testimonials and authentic representations in marketing content.

 

Differentiation at Media Lab Science, part of ALS Global

  1. Diversity in Testing: Emphasizing the importance of testing products on individuals from diverse ethnicities and skin tones to ensure they cater to a broader consumer base.

  2. Authentic Representation: Using real people in marketing content rather than just models, aiming for aspirational representation that consumers can relate to.

  3. Inclusive Recruitment: Being based in Los Angeles allows Media Lab Science to recruit individuals of various ethnicities, skin tones, and languages, catering to a more diverse demographic.

  4. User Generated Content: Assisting participants in articulating their experiences with products authentically while ensuring they comply with regulations.

  5. Consumer Perception Studies: Focusing on understanding how consumers perceive products and brands, which involves more than just numerical data but also visual content and real testimonials.

  6. Before and After Photos: Highlighting the changes in the skin with aspirational models.

 

Media Lab Science is the only clinical beauty testing lab in the world to offer inclusive consumer perception studies with marketing content creation. Media Lab Science provides authentic experiences from participants during the clinical testing process and can test supplements, hair products, skin products and cosmetics.

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