I love it when I finally find a skincare product that works for my sensitive skin. As someone prone to breakouts, hair thinning, and fine...

In today's digital age, authenticity is everything. Consumers crave genuine experiences and honest reviews, especially when it comes to...

Is it magic? Luck? Timing? Why do some brands seem to launch at the top of home shopping ranks while others just sink? The truth is a...

Chances are if you are a brand manager or CMO, you are looking to invest in clinical claims for your products with good reason. Claims...

Why are blind studies so important? Blinding, particularly in clinical studies, is a crucial method used to minimize bias and ensure the...

Featured in Cosmetics Design Skincare brands are increasingly interested in inlcuding all skin colors in their clinical testing, but...

Article in Beauty Independent A longtime beauty brand consultant, Ameann DeJohn was frequently frustrated by the difficulties of...

Featured in Happi Magazine For decades, beauty brands have relied on a common set of clinical testing protocols to create claims which...

At Media Lab Science we provide consumer usage testing and create social content for beauty brands to prove product efficacy and help...

FOR IMMEDIATE RELEASE Studio City, CA - Media Lab Science is disrupting the beauty and personal care industry by ushering in the next...

Skincare, hair care, nutraceutical, and cosmetic brands rely on customer acquisition to survive and grow in today's dynamic and...

At Media Lab Science we provide consumer usage testing and create social content for beauty brands to prove product efficacy and help...

Ten years ago, beauty product testing was a much different process than today. Back then, test groups were often smaller and less...

Every beauty brand wants consumers to form a love connection with their products and become a loyal buyer from first use. Getting to the...

In an industry as competitive and clustered as beauty, figuring out how to make your brand’s new skincare or color cosmetic product stand...