Why Try Products with Media Lab Science?
I love it when I finally find a skincare product that works for my sensitive skin. As someone prone to breakouts, hair thinning, and fine...
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Validating beauty brands with consumer testing, before and after, peer testimonial and selfie content.
= Market Success
Payton Hare
- Jun 13
- 3 min
Video Testimonials and Why They Matter to Your Brand
In today's digital age, authenticity is everything. Consumers crave genuine experiences and honest reviews, especially when it comes to...
5 views0 comments
Ameann DeJohn
- Jan 15
- 8 min
Wow Them From Hello: A Blueprint for Long Term Success on Home Shopping
Is it magic? Luck? Timing? Why do some brands seem to launch at the top of home shopping ranks while others just sink? The truth is a...
11 views0 comments
Ameann DeJohn
- Jan 15
- 4 min
A Roadmap For Better Clinical Claims
Chances are if you are a brand manager or CMO, you are looking to invest in clinical claims for your products with good reason. Claims...
19 views0 comments
Ameann DeJohn
- Jan 5
- 4 min
Mystery Behind Blind Study – What secrets are cosmetic testing labs keeping?
Why are blind studies so important? Blinding, particularly in clinical studies, is a crucial method used to minimize bias and ensure the...
53 views0 comments
Ameann DeJohn
- Dec 18, 2023
- 3 min
Clinical Testing Techniques Haven't Kept Up With Skin Color Inclusion, Says Expert
Featured in Cosmetics Design Skincare brands are increasingly interested in inlcuding all skin colors in their clinical testing, but...
18 views0 comments
Ameann DeJohn
- Dec 18, 2023
- 4 min
Media Lab Science Brings Clinical Testing Into the Social Media Age
Article in Beauty Independent A longtime beauty brand consultant, Ameann DeJohn was frequently frustrated by the difficulties of...
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Ameann DeJohn
- Dec 18, 2023
- 4 min
The Anatomy of a Beautiful Claim
Featured in Happi Magazine For decades, beauty brands have relied on a common set of clinical testing protocols to create claims which...
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Ameann DeJohn
- Aug 21, 2023
- 2 min
Consumer Testing Studies in 8 - 12 Weeks (Step by Step!)
At Media Lab Science we provide consumer usage testing and create social content for beauty brands to prove product efficacy and help...
14 views0 comments
Kenneth DeJohn
- Aug 21, 2023
- 2 min
Company Combines Clinical Trials with User-Generated Content for Beauty Brands
FOR IMMEDIATE RELEASE Studio City, CA - Media Lab Science is disrupting the beauty and personal care industry by ushering in the next...
15 views0 comments
Ameann DeJohn
- Aug 21, 2023
- 4 min
The Only Two Customer Acquisition Strategies Your Beauty Brand Needs
Skincare, hair care, nutraceutical, and cosmetic brands rely on customer acquisition to survive and grow in today's dynamic and...
11 views0 comments
Ameann DeJohn
- Aug 23, 2022
- 1 min
Consumer Testing Studies in 8 - 12 Weeks (Step by Step!)
At Media Lab Science we provide consumer usage testing and create social content for beauty brands to prove product efficacy and help...
46 views0 comments
Media Lab Science
- Apr 12, 2022
- 2 min
Beauty Testing Our Way
Ten years ago, beauty product testing was a much different process than today. Back then, test groups were often smaller and less...
73 views0 comments
Ameann DeJohn
- Mar 28, 2022
- 2 min
What Makes A Great Consumer Perception Study?
Every beauty brand wants consumers to form a love connection with their products and become a loyal buyer from first use. Getting to the...
101 views0 comments
Ameann DeJohn
- Mar 14, 2022
- 3 min
How To Get the Most Out of Your Consumer Clinical Trials
In an industry as competitive and clustered as beauty, figuring out how to make your brand’s new skincare or color cosmetic product stand...
72 views0 comments
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